High-stakes decisions
Designed for material impact under uncertainty.
Economic decision infrastructure
ASK builds software for high-stakes economic decision making.
First proof in industrial power, built to be general.
Auditable outputs
Transparent logs, assumptions, and value impact.
First proof in industrial power
A concrete proving ground in a complex market.
Generalizable decision runtime
A reusable layer for economic decision-making.
From fragmented state to tested action
ASK integrates data, models the state, replays the past, and tests strategies to create measurable value.
Data
Market, operational, contract, and contextual inputs.
Model
Structured state of the economic environment.
Replay
Historical scenarios and counterfactual simulations.
Strategy
Test and compare decision strategies at scale.
Audit
Transparent logs and traceable rationale.
Decision infrastructure that compounds
Better decisions come from better state, better models, and better feedback loops.
Clarity in complexity
Reduce uncertainty with a unified view of markets, assets, and operations.
Test before you move
Rehearse decisions with realistic scenarios and counterfactual analysis.
Repeatable advantage
Codify decision workflows that deliver consistent, defensible outcomes.
Learn and adapt
Outcomes feed back into the system to improve future decisions.
Built by a founder shaped by power markets and hard systems.
Bruno Zell built EU power trading, backtesting, and automation systems for complex markets where timing, uncertainty, and risk matter.
Power markets
3 years in EU power markets; trading, structuring, and risk management across power markets.
Causal models
Structured decision models and counterfactual simulation.
Data integration
Heterogeneous sources, unified state, high integrity.
Systems builder
From research to production systems that run.
Investor access
Request the seed deck